MEDIA KNOWLEDGE BANK

Keep up to speed with what’s happening in the Irish media and marketing industry.

Control Alt Delete

CTRL ALT Delete

Time to hit the reset button on dysfunctional media audits.

Learn more.

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In-house of pain?

Technology is tempting some big names to do media buying themselves and cut out agencies, but as John Dunne argues, it’s not a binary decision.

Measurement

Measure what matters

There’s never been more data, tools and service providers available to evaluate the business return from marketing investments.

Irish Media landscape

Check out our comprehensive illustration that shows the key players working with brand owners within the Irish media and marketing industry.

media glossary

To alleviate some of the confusion that exists, we’ve compiled a media glossary guide to help you understand the most commonly used terms in the media and marketing business.

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Advertising industry is at an inflection point

There’s never been more data, tools and service providers available to evaluate the business return from marketing investments, yet it’s never been more challenging to be an effective and efficient marketer.